Con Menictas, Principal









Con is an accredited statistician (AStat,  AUS) and (PStat, USA), a qualified researcher (QPR) and certified lean six-sigma black belt (LSSBB). His training is in behavioural economics, statistics and decision sciences, earning his PhD under Professor Jordan Louviere, the global authority on choice modelling. Con has trained extensively in data mining and big data modelling in the USA, under Professor Dan Steinberg, the founder of Salford-Systems, considered the benchmark in data science.

Con has worked on both client and supplier side, in quantitative consulting and advanced methods in market research. He has held national quantitative roles in research firms, and corporates in FMCG, utilities, finance and airline. Con has lectured and provided PhD supervision in statistics, machine learning, market research, price modelling, strategy and marketing theory and practice.

Strategic Precision was established to combine data, research and strategy, in order to vastly improve the prediction of consumer behaviour and loyalty.


















Brian Fine, Consultant - Market Data









Brian is a fellow of the Australian Market Research Society and QPMR qualified and has held senior appointments with the International Marketing Institute of Australia, ESOMAR, AMSRO and Quality Standards Australia. He is the founder and past chairman of no less than six globally respected research and management firms and is a psychologist and Emeritus Professor.

Brian possesses a rare and highly valued knowledge base and intelligence in the areas of research and analytical design for NPD, competitive initiatives, effectiveness measurement, brand equity and satisfaction benchmarking. His experience and success in business improvement have resulted in pivotal appointments such as National Chairman of the Australian Market Research Society.

Brian designs research, analytics and advanced data collection methodologies, to create unparalleled consumer and market intelligence.














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Christine Maddern, Consultant - Linguistics









Christine has over 30 years of experience in consulting and consumer behaviour and although well versed in all areas of research and analytics, specialises in qualitative methods. Christine is QPMR qualified and holds advanced degrees in linguistics and management.

Christine focuses on government departments and agencies across education, employment, energy, water, transport and local government. She has developed specialised solutions for community attitudes, market and behavioural profiling, customer satisfaction and optimising communications.

Christine's experience across large multi-faceted government projects enables large and highly complex projects to be carried out in a timely manner with deep and highly applicable insights.















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Ewan Frith, Consultant - Agile Data









Ewan specialises in a unique generalist view of how to extract meaning out of customer data. His use of a methodology-agnostic approach brings a fresh view of how to understand the links between purchasing motivations and transactions. This flexibility in thinking uncovers a whole new world of valuable insights, that would otherwise go unnoticed when using everyday analytics and research.

Ewan is a Chartered Marketer (CIM) and QPMR-qualified market researcher (AMSRS). He has worked both client and agency side, primarily in the healthcare, automotive and higher education sectors.

Ewan's experience spans multinational clients across the UK, US, EU, Australia and national director roles in market research consulting.















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